Fair Trade
Guaranteed Fair Trade Organization
Fair Trade
Yadawee is recognized by The World Fair Trade Organization (WFTO) as a Guaranteed Fair Trade Organization. The WFTO Label was the first international label that guaranteed fair trade organizations operating in any part of the supply chain, from producers to retailers. With this label — established in 2016 — consumers can identify products in the international marketplace that meet high economic, social, and environmental sustainability criteria.
Make it stand out.
The WFTO label is further supported by a robust and credible guarantee system. By guaranteeing the organization as ‘Fair Trade,’ the label meets consumers’ continuously growing needs for a more trustworthy international marketplace. Before the WFTO label was released, there were no public regulations to certify that products were truly fair trade.
Based on more than 50 years of experience on Fair Trade, the WFTO label represents an important step toward the recognition that an alternative economic model — more humane and sustainable at different levels — is actually possible. By purchasing products that carry the WFTO label, traders and consumers can make a concrete contribution to create a more just world, help fight poverty, social injustice, and discrimination, to support economically disadvantaged small producers, and to promote the rights of people and respect for the environment.
The WFTO operates in over 70 countries across five regions (Africa, Asia, Europe, Latin America, and North America and the Pacific Rim) with elected global and regional boards. Since January 2024, Hisham El Gazzar, the founder of Yadawee, has been serving as the President of the World Fair Trade Organization for Africa, the Middle East, and Türkiye.